Professional Development

BUSINESS MANAGEMENT INSTITUTE (BMI)

EDUCATION PROGRAMMES

In the early 1980s, CMAA’s leaders saw the need for a formal academic program for club industry professionals. Taking into consideration that managers at all phases of their careers need instruction, education or inspiration, the concept of the “lifetime professional development program” was born. The vision was realized as a multi-campus-based program that provides tangible career benchmarks by which managers can track their progress and strive for various levels of competency, including a respected certification. These on-campus programs became known as the Business Management Institute (BMI) programmmes. CMAA currently offers the following BMI programmes:

In many professions, a successful career is marked by an appropriate degree of professional development, verified by a credible certification program and recognized by both the public and one's peers. The Certified Club Manager (CCM) designation has been the hallmark of professionalism in club management since 1965 and is the cornerstone of CMAA's certification program. It is a valuable and widely respected mark of a manager's commitment to professional development and the club industry.

As with its education programs, CMAA’s certification program is a dynamic, continuing process. It includes two levels of further recognition: CMAA's prestigious Honour Society and the Master Club Manager (MCM) designation.

The entire certification program is under the jurisdiction of the Professional Development Committee with oversight provided by CMAA’s Board of Directors. It is the Professional Development Committee’s responsibility to consider suggestions from the members and to ensure that the certification program adapts to the ever-changing club management environment.

ROAD MAP TO CMAA’S CERTIFICATION PROCESS 

Click here to view explanatory video 

Joe Perdue Certification Review Course

Please Note: It is recommended that managers take this course when they are within one year of eligibility to take the certification exam.

The Certification Review Course is designed to aid managers in their preparation for the CCM exam but should not take the place of individual study and preparation. To take the CCM exam, members must file a petition with the CMAA National Headquarters. An optional sixth day is provided for fully qualified students to take the exam.

BMI I Club Management

This five-day, 40-hour, intensive session is designed for managers with a desire to explore the basic elements of their profession in a comprehensive manner. The program takes a tangible, hands-on approach to the subject matter.

BMI I Club Management Learning Objectives

· Employment Law

· Lumina Spark

· IT Solutions for Club Managers

· Cybersecurity & Risk Awareness

· Management to Leadership and Delegation: From Good Manager to Effective Leader

· Club Governance: Structure, Roles & Responsibilities, and Economic Impact 

· Accounting Fundamentals and Financial Operations for Club Management

· Club Marketing Solutions

· Club Legal and Legislative Session

· Club Culture and Leadership

· Communication with Members, Your Team and Your Community

· Beyond Buzzwords: Reimagining DEI Through Leadership, Neuroscience, and the Power of Thought”

· Strategic Recruiting

· Staff Communication

Click HERE to view  full details on the course learning objectives.

BMI II Leadership Principles

Designed for managers seeking an opportunity to develop their leadership, management and critical thinking skills, BMI Leadership Principles can benefit managers at all phases of career development—from rising stars to senior-level executives.

Click HERE to view full details of the course learning objectives.

BMI III General Manager/Chief Operating Officer

This program introduces and expounds upon the GM/COO Concept. Learn how to operate your club as a business and be perceived as its leader. Understand the responsibilities and characteristics of a true GM/COO and review the competency areas required for you to achieve the success you desire.

Click HERE to view the full details of the course learning objectives.

BMI Food & Beverage Management

Developed with funding from The Club Foundation, this program provides you with an in-depth look at food and beverage operations from a management and control perspective.

Attendees will have the opportunity to visit other Golf Clubs and tea and coffee production units. A wine tasting and a beer and cheese tasting will also be included in the schedule.

BMI Golf Management

This program includes visits to some of the finest clubs in New Zealand. The Remuera Golf Club will host classroom lectures. During the week, instruction and club tours will include visits to The Royal Auckland and Grange Golf Club. Course content will include sessions on important topics from world-class presenters from the GMA NZ, PGA, NZGCSA and industry experts.

BMI International

Presented in conjunction with CMAA, BMI International is an educational and cultural experience designed specifically for club management professionals.

Upon attaining the Certified Club Manager qualification further on-going personal development opportunities become available. These include the Certified Chief Executive (CCE), Honour Society and Master Club Manager (MCM).

CERTIFIED CHIEF EXECUTIVE (CCE)

The Certified Chief Executive (CCE) designation was developed to recognize those managers who have shown the ability to successfully serve as the most senior manager in a club. The CCM designation is still the "hallmark of professionalism" within the club industry. The CCE designation is meant to augment the CCM designation, not replace it.

HONOUR SOCIETY

Membership in CMAA's Honour Society is open to club managers who meet the following criteria:

• Achievement of 400 additional credits beyond certification with a minimum of 150 credits from CMAA/CMI-endorsed education programs;
• Professional membership for a minimum of 10 years; and
• Successful completion of BMI IV or BMI V.

MASTER CLUB MANAGER(MCM)

The Master Club Manager (MCM) designation is a certification and recognition program for a special group of professionals who have made extraordinary and long-lasting contributions to the club industry.

The MCM designation is awarded to club managers who meet the following criteria:

• Attainment of CCM designation and Honour Society membership;
• Achievement of 200 additional credits beyond Honour Society with a minimum of 100 credits from CMAA/CMI-endorsed education programs;
• Hold Professional membership for a minimum of 12 years;
• Completed BMI IV and BMI V successfully;
• Completed the Master Club Manager Profile and Monograph successfully; and
• CMAA World Conference educational presentation based on Monograph.